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SeaWorld Is Building New Rides as Killer Whale Shows Take a Back Seat

Hannah Sampson

Photo Credit: This artist rendering shows the Kraken Virtual Reality Roller Coaster experience at SeaWorld Orlando. SeaWorld is adding new rides and events at parks around the country.  SeaWorld Parks

Skift Take

We don't think these announcements will solve all of SeaWorld's woes, but new rides, attractions, and events should drive some visitors to the parks.

New roller coasters — and new technology for old rides — are coming to SeaWorld Entertainment parks as the struggling company tries to attract visitors while moving away from its signature orca shows. The theme park company is investing about $175 million in new attractions that will debut next year, including family-friendly submarine and swing rides in San Diego, a wooden roller coaster in Williamsburg, a jet ski-inspired coaster in San Antonio, and a new virtual reality element for the Kraken ride in Orlando. “In developing new experiences we want guests to have fun, but also be inspired, and our parks are uniquely suited to create meaningful and fun vacations,” SeaWorld Entertain

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