Subscribe
Login
Online Travel

Event Booking App YPlan Raised $38 Million But Was Sold For Just $3 Million

Patrick Whyte

Photo Credit: YPlan co-founders Rytis Vitkauskas, and Viktoras Jucikas. Time Out Group has bought the event app for an initial outlay of $2 million. Flickr / OFFICIAL LEWEB PHOTOS

Skift Take

Another app-based start-up has failed to live up to the hype. And we're still waiting for a company in the tours and activities field to translate marketing buzz into a scalable and profitable business.

London-based event ticketing app YPlan, which secured around $38 million worth of investment during its lifetime, has been sold for an initial outlay of just $2 million (£1.6 million). The acquisition by magazine publisher Time Out Group will likely mean a disappointing exit for those that backed the company, including Hollywood star Ashton Kutcher. Following its most recent round of fundraising in late 2014, YPlan tweaked its business model to become more of a

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login