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Online Travel

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Dennis Schaal photo
Dennis Schaal

Skift Take

Financial quarters come and go but TripAdvisor CEO Stephen Kaufer says he will keep working on its Instant Booking initiative until the company gets it right. Can Kaufer really change consumer behavior and turn hotel-review readers into bookers on TripAdvisor? The sentiment is divided but he certainly is committed to doing so.

As TripAdvisor is poised to release its third quarter earnings in a little more than a week, competitors and investors will be reading the tea leaves for new information on the transformation of the review site into a viable hotel-booking business. If there had been any doubt about his resolve, TripAdvisor co-founder and CEO Stephen Kaufer put that to rest when he spoke at th

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