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Online Travel

Video: Why Peek Still Sees Opportunity in the Tours and Activities Market

Greg Oates

Photo Credit: Peek co-founder and CEO Ruzwana Bashir (right) discussed the fragmented tours and activities market with Skift founder and CEO Rafat Ali at the Skift Global Forum in New York City in September. Skift

Skift Take

Peek is competing in the online tours and activities booking space because it built a mobile-friendly platform where tour operators can better manage and sell their product in real-time.

While many companies have come and gone trying to build online booking platforms for the tours and activities market, Peek has hung in there by developing both the back-end infrastructure and consumer-facing marketplace to connect buyers and sellers. This fall, Peek raised another $10 million in a Series A funding round. During the Skift Global Forum 2016 in New York City in September, Skift CEO and founder Rafat Ali sat down with Ruzwana Bashir, CEO and co-founder of Peek. Bashir emphasized that tours and activities

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