Booking.com CEO: Higher Consumer Expectations Bring New Challenges

Dennis Schaal

November 7th, 2016 at 4:31 AM EST

Skift Take

As Booking.com knows, if companies don't innovate quickly -- and learn from the experience -- they'll die.

Editor's Note: This is the first in a series of video interviews from the Skift Take Studio, presented by Mastercard, that were filmed at this year's Skift Global Forum. During the 2016 Skift Global Forum, we

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

BEST VALUE

BILLED ANNUALLY

$395 per year

BILLED MONTHLY

$50 per month

($600/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Online Travel coverage is exclusive for Skift Pro subscribers.

BILLED ANNUALLY

BILLED MONTHLY