Video: Why Airlines Shouldn’t Confuse Price With Value


Skift Take

A race to the bottom on fares benefits no one. Airlines need to remember that consumers look at other things apart from the final price.

Remember when people didn’t care about coffee? Robert Albert, CEO of Routehappy does. Now, however, consumers are happy to pay a couple of extra dollars for their favourite brew and he believes there are parallels that can be drawn with the aviation industry. Speaking at the Skift