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Tourism

Video: Visit Iceland Director on the Blessing and Curse of Tourism

Andrew Sheivachman

Photo Caption: Iceland has experienced a major tourism boom, officially making tourism the country's biggest industry, but tourism growth has happened without several negative factors affecting the country. Visit Iceland director Inga Hlín Pálsdóttir onstage at Skift Global Forum 2016. 

Skift Take

It's every destination marketing organization's goal to drive visitation to their destination. But as Iceland's ascent as a global tourism giant has shown, explosive growth can bring its own problems and drawbacks.

The island nation of Iceland has been a major beneficiary of the travel boom that has resulted following the global economic meltdown in 2008. It has also had to grapple with the remaking of its national economy and the effect of tourism on its citizens, its cities, and natural wonders. Visit Iceland director Inga Hlín Pálsdóttir told Skift founder Rafat Ali onstage a

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