Skift Take
Goodbye, Pineapple. Hello, Airbnbmag.
Another fairly open travel and media industry secret — much like Airbnb's new Trips product — was the partnership between Airbnb and global publisher Hearst to create a new Airbnb magazine.
That secret was officially revealed on Nov. 19 when Hearst's chief content officer, Joanna Coles, took to the stage at the historic Los Angeles Theater to reveal the brand-new Airbnbmag.
The very first issue was distributed to a crowd of Airbnb hosts at the company's annual Airbnb Open in Los Angeles in what Airbnb CEO Brian Chesky described as his "miniature Oprah" moment: copies were taped to the bottom of the auditorium seats.
The premier issue has 28 pages of editorial content, and is entirely devoted to Los Angeles, the host city of the Airbnb Open. Content includes "how to navigate LA," profiles of Airbnb Superhosts, spotlights on select LA neighborhoods, and profiles of Airbnb Trips (tours and activities) in the city. There are only three advertisements: each from Airbnb Open partners (Delta Air Lines, the film La La Land, and American Express).
Next year, Coles said, Hearst will be producing two more full issues of the magazine, and that she hopes to see it on "every coffee table" of e
