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Hyatt Wants to Make a Bigger Push into 'Adjacent Spaces'

Hannah Sampson

Skift Take

We like Hyatt's willingness to think outside the hotel box, and we're interested to hear how the company plans to move forward.

Hyatt Hotels Corp. wants to do a lot more business beyond the hotel. At an investor day event in New York Tuesday, executives from the company said they are considering investments in existing companies and internal initiatives that would make Hyatt a bigger part of customers' travel experiences. As president and CEO Mark Hoplamazian put it: "We are focusing on extending the Hyatt brand beyond our core hotel business into new adjacent spaces that are relevant to our guests." Such a move wouldn't be new for the co

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