Building a Budget Hotel Brand Without Trashing Your Boutique Reputation

Photo Credit: The Hoxton, Shoreditch in London. The company behind it is launching a new brand aimed at budget travelers. Ennismore
Skift Take
While The Hoxton range of hotels is pretty wallet-friendly, they only work in certain key cities. By taking the best aspects of the brand but at a much lower cost base, owner Ennismore might just have chanced on a winning strategy with NoCo.