Skift Take
While many of the challengers to legacy brands and systems have gained legitimacy and formed partnerships this year, we're still in the early stages of the eruptions along the fault lines of travel. Here are a few startups placing their bets in the midst of this.
This year will be remembered across the travel industry as one when key fault lines were tested and both sides of the argument gained footing with travelers.
We're referring to the battles of alternative accommodations versus traditional hotels, travel agents versus travel consultants, ride-hailing versus car rentals and brands versus booking sites, for example.
Skift laid out these and other fault lines last year to outline opportunities for disruption in the industry. Brands' best chances for success come at capitalizing on these clashes rather than shrugging them off or burying them under their own messaging. In some cases, the best answers
