Skift Take
Theme parks have found success in building immersive experiences around beloved characters.
We have to wonder if the Nintendo strategy provides a glimpse of how Universal will use the recently
acquired DreamWorks Animation.
Harry Potter, Shrek, and the Jurassic Park dinosaurs are getting some company from the Super Mario Bros.
More than a year after Universal Parks and Resorts first announced a partnership with Nintendo, the theme park operator said Tuesday it will introduce "expansive, immersive and interactive" areas inspired by the video game giant at parks in Japan, Hollywood, and Orlando.
The Universal announcement described an "entire realm filled with iconic Nintendo excitement, gameplay, heroes, and villains" that will include multiple attractions, shop
