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Online Travel

The Most Viewed Travel YouTube Videos of 2016

Dan Peltier

Photo Credit: Travel ads are often more interesting on YouTube than on television. Pictured is a Disney ad, the third viewed travel video this year.  Walt Disney World Resorts

Skift Take

As other video platforms have grown their audiences during the past year, YouTube's audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.

Aside from its upcoming IPO, Trivago has stolen the spotlight with its TV commercials and videos during the past year that have garnered millions of views both on and offline and are some of the most viewed travel videos on the web. Trivago is also one of the travel industry's highest spenders for TV advertising, and three of its ads are among the most viewed travel videos on YouTube for 2016. With 17.2 million views, a Trivago ad in Arabic is the most viewed travel video on YouTube this year. The ad expounds the benefits of booking with Trivago and the convenience of getting rates from 100+ booking sites in one place, much like the third most viewed video (10.3 million views) which is essentially the English version of the Arabic ad (watch all ten videos below). Of the 10 most viewed travel YouTube videos this year which collectively saw about

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