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Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Dennis Schaal photo
Dennis Schaal

Photo Credit: Hotel-search site Trivago will have more to spend on advertising like this after its shares debuted on Nasdaq with a $4 billion market cap at the end of the first day of trading. Trivago

Skift Take

Overall, the initial day of trading amounted to a modest success for Trivago. Its founders made a bundle, it generated a couple of hundred million dollars for expansion, and its valuation crossed the $4 billion threshold -- even though it had hoped for much more and was undoubtably disappointed about the manner in which it debuted. This is a long game; verdicts now are meaningless.

Trivago's stock, trading under the symbol TRVG, had a modest opening day on its first day getting bought and sold on Nasdaq in New York, finishing up 7.73 percent at $11.85 per share. What should Trivago's valuation be? Investors decided it should be around $4 billion, compared with rival TripAdvisor's $6.87 billion, for instance. But Friday was only day one of Trivago's standalone, publicly traded journey. The bankers handling the initial public offering, which priced at $11 per share on Thursday and opened at $11.20 on Friday, had hope

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