Skift Take
Adding new attractions in a destination is a great start to attract new and repeat visitors. But making sure travelers can digitally engage with those attractions is often the most important step that comes next.
Destinations aren't anything special without attractions, be it farmers markets, theme parks, or famed art museums. If travelers can have connected experiences at hotels and on airlines, for example, then attractions are next in line to get plugged into travelers' devices.
Whether it's making sure attractions are easy to book online or engaging to learn about before, during, and after a visit, many attractions haven't maximized their digital footprints to keep themselves fresh in travelers' minds. Attractions are generally one o
