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Tourism

Europe Bounces Back as Top Destination for Chinese Travelers After Volatile Year

Dan Peltier

Photo Credit: Chinese bookings for Europe for the Chinese New Year holiday show the most growth over last year of any region. Pictured is a video of a Chinese New Year parade in Washington, D.C.'s Chinatown. Flickr / Mr.TinDC

Skift Take

Chinese travelers see Europe -- and the UK in particular -- as a big sale sign and are taking advantage of that after an uncertain year in Europe while many will also choose to travel domestically this year and in countries closer to home such as Thailand and Japan.

Chinese New Year, one of the year's busiest travel periods for the world's largest travel market, will likely be a stronger holiday for Chinese travelers this month than it was last year. That's particularly evident with Europe which suffered multiple terrorist attacks in Paris, Brussels, and Istanbul, for example, last year that kept many travelers away, according to data released this week by ForwardKeys, a tourism data company, which analyzed 16 million Chinese flight bookings for January and February. Chinese flight bookings to Europe for Chinese New Year, which begins January 27 and lasts through

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