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Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal photo
Dennis Schaal

Photo Credit: Among the supposed advantages of a vacation rental is 'Grandpa's wearing little skivvies because he can,' according to the newest HomeAway ad campaign, 'Get HomeAway from It All.' HomeAway

Skift Take

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

Vacation-rental site HomeAway kicked off a new U.S. television advertising campaign right after Christmas as parent company Expedia Inc. is expected to market the company more aggressively during its second year in the Expedia family. The new TV ad campaign, Get HomeAway From It All, has been aired 471 times on national TV in the U.S. since December 27, and HomeAway has spent roughly $2.3 million so far on the campaign, according to estimates from advertising analytics firm iSpot.tv. [The ad is embedded below.] Similar TV c

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