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Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman

Photo Credit: Instagram is rolling out ads for its popular "Stories" feature, a tool that now claims more than 150 million monthly users.  Instagram

Skift Take

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

This week's top news is about Instagram Stories. Instagram, and its parent company Facebook, have quickly become a digital advertising juggernaut, with the social conglomerate accounting for more than 67% of all social media ad spending worldwide in 2016. And just last year, in an effort to counter the growing popularity of social platform Snapchat, Instagram launched a product feature called "Stories" which has quickly attained more than 150 million daily users. Travel marketers hoping to take advantage of this growing tool will soon have their chance, as the company has announced it w

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