Skift Take
Demand to Cuba may be weaker than originally forecasted, leaving airlines like JetBlue to incentivize travel. Through March 18th, TrueBlue members will be rewarded with 3X the points when traveling to the region.
It wasn't long ago that U.S. airlines were falling over themselves in an attempt to lock in commercial routes to Cuba -- and share the news with the public. Less than five months after its first flight from Fort Lauderdale to Santa Clara, Cuba though, JetBlue has started piling on TrueBlue loyalty program incentives to drum up more business on the routes.
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