Skift Take
Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2017[/caption]
Last week we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here.
Download Your Copy of Skift Megatrends 2017
When targeting potential travelers through the myriad marketing channels available today, fragmentation becomes one of the biggest challenges and will only intensify in the coming years. Snapchat, Instagram, WeChat, Twitter, Facebook, Google, and text chat are all areas that travel brands need to get used to as traveler behavior shifts in the digital space.
The announcement of Snapchat’s IPO in mid-November 2016, for instance, shows just how ubiquitous and mainstream these channels have become. A Skift trends report found that just 14 percent o
