Skift Take
Despite being the world’s largest tourism market, there’s a sense that things are changing for Europe. While other regions are catching up, Europe is going through a period of upheaval. The specter of terrorism, the destabilizing Brexit vote, and upcoming elections all mean that 2017 is going to be a pivotal year.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2017[/caption]
This month we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here.
Download Your Copy of Skift Megatrends 2017
Europe is at a crossroads. The UK’s Brexit vote, terrorist attacks, and the continuing migration crisis have all contributed to a feeling of malaise across the continent.
At the same time, it remains a major tourist destination. In 2015, according to figures from the United Nations World Tourism Organization (UNWTO), Europe welcomed 608 million international tourists — twice as many as nearest challenger Asia and the Pacific. Seven of the world’s top 10 destinations are in Europe, as are five of the biggest outbound
