Skift Take
Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.
Today we are launching the latest report in our Skift Research Reports service, The State of Tours and Activities Tech 2017.
This report offers an update on the latest developments impacting both the consumer-facing and back-end platforms for the tours and activities segment. As it stands, the supplier base is heavily fragmented worldwide, with the industry dominated by many small, locally-owned operators who have traditionally relied on in-person, often last-minute bookings to drive their businesses.
Bringing tours and activities online is a central monetization challenge for the big aggregators, particularly in a travel product category w
