For American Airlines New Technology Means Fewer In-Seat Screens


Skift Take

Maybe five years ago, it would have been bad news if an airline decided not to add in-seat screens. But times change, and many passengers prefer to watch content on their own screens. This is not a big deal.

In a sign of the times, American Airlines said Tuesday it will not install in-seat entertainment screens on the next-generation Boeing 737s that start arriving later this year — aircraft that should be deployed mostly within North America. Instead, on its Boeing 737Max planes, American will offer free entertainment passengers can watch on their mobile phones, tablets, and laptop computers. American will give travelers access to a library of movies and television shows, as well as live TV. If customers buy Internet, they'll be able to stream content from sites like Amazon and Netflix, as the new planes will have satellite interne