Skift Take
The way the travel industry speaks to women is about to change. Pink-tinted products make it obvious that a company is targeting women, but these tokens don’t significantly improve the travel experience. Female leadership in travel companies is the next, deeper level of serving female travelers.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2017[/caption]
Earlier this month we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here.
In terms of speaking to women, many brands now realize that leaving orchids and chocolates in a perfumed hotel room won’t cut it anymore.
The fact that women travel, solo or otherwise, is old news. The bestselling memoir Eat, Pray, Love — about Elizabeth Gilbert’s post-divorce, round-the-world romp to
