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Business Travel

iCars Buys Limos.com in Crowded Corporate Travel Ground Transport Market

Sean O'Neill photo
Sean O'Neill
icars

Photo Credit: The San Francisco-based startup iCars, which connects corporate travelers to chauffeurs, has bought Limos.com. iCars

Skift Take

The iCars merger with Limos.com could make the combined company a viable competitor against Blacklane and GroundLink, leaders in private car aggregation for corporate travelers. But all the companies need to step up their games.

Competition in the U.S. market for limousine pick-ups has shifted up a gear with the acquisition of Limos.com by iCars, a startup in San Francsico that aims to be the typical corporate travel manager's go-to service for arranging ground transportation. ICars is going up against Blacklane (which has raised $42 million), Groundlink (which has raised $20 million and was acquired this week by Marcou Transportation Group), and Deem (which has raised hundreds of millions for its various incarnations). On the supply side, each of these companies affiliate with some of the 8,000 limousine providers in the U.S., sending referrals to run trips for

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