Hotelbeds Plans to Buy Tourico Holidays to Expand in the Americas
Photo Credit: Travel wholesaler Tourico Holidays was attractive to Hotelbeds Group because of its emphasis on technology, including software and for the development of web, mobile, and cloud apps. Tourico Holidays
Skift Take
Hotelbeds has an outstanding market position on the strength of its booking technology. The plan to acquire Tourico shows that its financial backers, particularly buyout firm Cinven, see a path to growth. Expect further acquisitions that add new supplier relationships in new market segments.
