Skift Take
As technology continues to evolve, hotels need to find more creative and effective ways to use it to improve the guest experience, without sacrificing the humanity of genuine hospitality.
On April 4 in London, hundreds of the travel industry’s brightest and best will gather in London for the first Skift Forum Europe 2017. In only a few short years Skift's Forums — the largest creative business gatherings in the global travel industry — have become what media, speakers, and attendees have called the “TED Talks of travel.”
This year’s event at Tobacco Dock in London will feature speakers including CEOs and top executives from InterContinental Hotels Group (IHG), Norwegian Air, Google, Lonely Planet, Momondo Group, and many more.
The following is part of a series of posts highlighting some of the speakers and touching on issues of concern in Europe and beyond. See the complete list of amazing speakers and topics at this year’s event.
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IHG CEO Richard Solomons will be speaking about the future of hospitality at Skift Forum Europe on April 4 in London. We recently caught up with Solomons to ask him about a topic that everyone in hospitality wants to know (aside from where we are in the cycle): Namely, what's the next, next big thing?
It's a question that certainly keeps hotel executives up at night. And if you ask Solomons for his opinion on what's next, a good part of it has to do with technology. More specifically, it's