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To Generate $1 Billion in New Revenue TUI Looks to New Markets and Bigger Ideas

Patrick Whyte

Photo Credit: TUI Group’s Magic Life Marmari Palace property in Kos, Greece. The company wants to expand into new source markets. TUI Group

Skift Take

TUI’s target is very ambitious and five years doesn’t seem like enough time to develop and expand into countries where it does not have the brand recognition.

European Travel company TUI Group is planning to target new source markets as part of a plan to generate $1.1 billion (€1 billion) in new revenue. The company, which no longer sees itself as just a tour operator but rather an integrated tourism business, is looking at opening up digital ventures in places like Spain and Portugal as well as China and South East Asia. Current executive board member Frank Rosenberger has been tasked with looking after TUI’s expansion into the new markets. By 2022 the company is hoping to have an additional 1 million cu

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