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Business Travel

Meetings Industry Is Getting Savvier About Setting Prices

Sean O'Neill photo
Sean O'Neill
event revenue management

Photo Credit: Attendees mingle. Events like these could become more profitable with the help of forecasting software. Social Tables

Skift Take

Better late than never. Sales teams for meetings and events are finally starting to use software to forecast demand and extract the most money possible.

For several years, the meetings industry has been focused on the rise of event technology. Yet somehow "revenue management" software has been overlooked. This year revenue management for meetings and events is the new new thing. This software forecasts interest in a function space and predicts the prices that will make the most money. In 2015, Smart Space Strategy, a startup in London, launched to address that problem. Earlier this month, Sm

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