Kayak Tries a Fresh Way to Display Basic Economy Fares in Metasearch
Photo Credit: A Kayak sign at a company office in Cambridge, Mass. The travel company spent nine months testing a way to display new airline branded fares. Kayak
Skift Take
We'll need time to see if Kayak's new drop-down boxes for comparing basic versus full-service tickets do the trick for consumers, who may still be confused, and for airlines, which may want tighter control over retailing.
