Expedia Plans to Increase Its Marketing Spend in Europe
Photo Credit: Gary Morrison, senior vice president and global head of retail at Expedia, talks with executive editor Dennis Schaal, during an interview today in London at the first Skift Forum Europe. Skift / Russell Harper
Skift Take
Expedia has not been aggressive in its marketing spend in Europe lately. But its global head of retail, Gary Morrison, says that strategy is about to change.
