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Online Travel

How Momondo Outcompeting Kayak in Europe Led to Its Acquisition

Andrew Sheivachman

Photo Credit: Kayak CEO Steve Hafner, left, discussing online travel with Skift Executive Editor Dennis Schaal at Skift Forum Europe. Skift

Skift Take

Momondo Group thinks the key to differentiation in metasearch is to create an emotional connection with the customer. Price-focused Kayak wants to learn a thing or two.

Kayak's acquisition of Momondo, which was announced earlier this year and is currently seeking regulatory approval, represents part of an effort to shore up Kayak's lagging presence in Europe, according to Kayak CEO Steve Hafner. Momondo's strong brand recognition was perhaps the most attractive part of the Momondo package for the metasearch giant. "It's a great deal for us," said Hafner at Skift Forum Europe. "They have local market expertise in ways we don't... Momondo has done a great job building a brand. I quibble with [the] idea that eve

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