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TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal photo
Dennis Schaal

Photo Credit: A TripAdvisor retail store at Raleigh-Durham Airport will likely carry some TripAdvisor-branded items. Pictured is a rendering of the shop. TripAdvisor

Skift Take

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

TripAdvisor is expected to soon reveal whether it will return to TV advertising this year, but a modest branding exercise of a different sort is under way: The company will open a TripAdvisor-branded store at Raleigh-Durham International Airport. The TripAdvisor store is part of an overhaul of retail shops in Terminal 2 at the

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