Skift Take
Everyone, including Starwood founder Barry Sternlicht, it seems, is seeing the tremendous value of investing in the extended stay space.
The select-service, extended stay portion of the hospitality industry is getting a new brand from the founder and creator behind W Hotels and, most recently, luxury eco-boutique brand 1 Hotels.
Barry Sternlicht's Starwood Capital Group has debuted Uptown Suites, an economy-priced extended stay hotel brand geared toward families, business travelers, and long-term visitors. Uptown Suites properties will be managed by InTown Suites, an owner-operator of 188 extended stay hotels throughout the U.S. that's also owned by Starwood Capital Group.
"We are thrilled to launch U
