Skift Take
Well-appointed luxury comes at less than a premium in smaller markets, and it's an excellent entry point to demonstrate high-quality hospitality for a new generation of travelers put off by high-priced glitz.
The Skift New Luxury Newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
In addition to providing this weekly digest with stories that are relevant to the sector, Skift is expanding its coverage of the sector with stories like you find below.
[signupform id="91580e75-6c0e-4e11-8df7-7f1dd2376b1f" text="Interested in more stories like this? Subscribe to Skift's New Luxury Newsletter to stay up-to-date on the business of modern luxury travel." class="purple"]
Just like everyone else in the travel industry, luxury hospitality operators are looking for new markets to explore. In the United States, what’s next is the rise of the second-tier city.
From Cincinnati, Ohio to Richmond, Virginia over to Minneapolis, Minnesota, and Oklahoma City, secondary and tertiary cities hav
