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WTTC Report: The New Fundamentals of Luxury Are the Old Fundamentals of Luxury

Laura Powell

Photo Credit: The fundamentals of luxury have not changed -- a key takeaway from WTTC in Bangkok. Pictured from left: Moderator Peter Greenberg; Chadatip Chutrakul, CEO, Siam Piwat Co. Ltd.; Clement Kwok, Managing Director & CEO, Hongkong & Shanghai Hotels; Manfredi Lefebvre d'Ovidio di Balsorano de Clunieres, Chairman, Silversea Cruises; and Deepak Ohri, CEO, lebua Hotels & Resorts Flickr / WTTC

Skift Take

All these points are quite basic, but in the chase for bling, brands often forget that they're the building blocks of luxury.

The fundamentals have not changed. That's the key takeaway from the panelists discussing luxury at the recent World Travel and Tourism Council Summit in Bangkok, Thailand. According to Clement Kwok, Managing Director & CEO, Hongkong & Shanghai Hotels, while the luxury traveler still expects service, personalization, and pampering, "This idea of people wanting to be pampered, we don't think will change very much. However, the channels through which you do your pampering or the trends and styles of how people want to be pampered may change." For example, he cites increasing use of technology as a way for guests to interact with staff. Even so,

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