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Online Travel

Video: Skyscanner CEO Thinks Travel Sites Could Learn From Chinese E-Commerce

Sean O'Neill photo
Sean O'Neill
skyscanner ceo gareth williams skift forum europe

Photo Credit: Skyscanner CEO Gareth Williams (left) is the rare Western executive to have played his cards right in China. Here he is, post-acquisition, talking at Skift Forum Europe in London on April 4, 2017. Skift

Skift Take

In this video from Skift Forum Europe, CEO Gareth Williams explains why his travel price-comparison is finding inspiration from Chinese online retailer Tmall. He says brands need to be able to stand out better from their competitors in search results.

Gareth Williams is in a great mood these days as it's only been late last year that Skyscanner sold to Chinese online travel giant Ctrip in a £1.4 billion (or $1.74 billion) deal. As co-founder of Edinburgh-based Skyscanner, Williams is focused on providing a more sophisticated price-comparison interface — one that helps brands differentiate their products, as Williams told Skift in an on-stage interview with executive editor Dennis Schaal April 4 at Skift Forum Europe in London. Williams says he has been inspired b

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