Video: Design Hotels CEO on the Next Big Innovation in Hospitality


Skift Take

Claus Sendlinger's thoughts on curation and programming are something the hotel industry should be paying more attention to.

Design Hotels CEO Claus Sendlinger didn't always envision himself entering the hospitality space. But having worked with DJs to put on raves around the world in the late 1980s, many of whom were seeking unique travel and hotel experiences among like-minded creatives, Sendlinger got the bright idea to launch Design Hotels in 1993. Today, Sendlinger is a big believer that his initial inspiration for Design Hotel