Skift Take
Conferences and conventions need to be re-imagined as mass-personalization platforms that segment audiences into different sub-groups to provide greater returns for individual attendees.
The Future of Meetings & Events
There's a growing focus in the meetings industry around segmenting event design for the individual attendee by developing sub-meetings for different groups. In effect, meeting planners are creating platforms for mass-personalized value exchange, similar to companies driving the digital platform economy.
“It’s about the race for relevance and trying to really find your tribe,” says Dave Lutz, managing director of Velvet Chainsaw Consulting. “I think, over time, people are getting smarter and more precise about what those tribes might look like, and trying to have ‘birds of a feather’ come together by design more than by serendipity.” Read the full Skift story here.
Kickstarter co-founder Charles Adler makes the same assertion. Now part of the FreemanXP group, he says, "Any event is a platform for creative expression, from the artist in the back of the house producing the whole thing, to how people work together creatively to enhance the experience or potential of what can be done. You just have to view the event from the persp
