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Tourism

Video: Changing Behavior of Asian Travelers Is Reshaping Brand Expectations

Sean O'Neill photo
Sean O'Neill

Photo Credit: Acacia Leroy, Asia trend strategist at TrendWatching, spoke at Skift Forum Europe 2017 in April. She cited clear and insightful practical examples of emerging behaviors of outbound travelers.  Skift

Skift Take

It won't surprise anyone that Asian travel is a big theme. But this presentation covers a few changes in consumer behaviors that travel brands ignore at their peril.

Everyone knows that Asia is a fast-growing sector for international travel. But what many industry insiders don't appreciate is the many changes in consumer behavior across Asia that travel companies need to grasp if they want to take advantage of this fast-growing market. Acacia Leroy, the trend strategist at TrendWatching Asia, filled in this knowledege gap during an on-stage presentation at the inaugural Skift Forum Europe held in London in April. Leroy began by pointing out the size of the Asia boom. Rising incomes in China, in par

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