Skift Take
Is there a more powerful FOMO than an airport boutique you'll never see again with an object of desire that may or not be a bargain because you're not sure of the exchange rate?
The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
We'll keep in mind the needs of the specialist travel agents who sell these products as well as the sophisticated consumers who shop for them.
Malls and retailers in the U.S. are currently suffering, but high-end immersive shopping at airports is thriving. Part of it is the locked-in, secluded nature of the experience – you're traveling, so it can't be bad, right? – but the bigger part is that smart operators are taking what they know about consumer habits and combining this with technology to deliver an experience shoppers don't get with land-side retail.
On the experience front, media companies are increasingly turning to travel to create a sense of communi
