Skift Take
With OTAs offering their own loyalty programs consumers are faced with endless programs in the hotel space. Everyone is a loyalty program member everywhere, that's loyalty in 2017.
Late last month we launched a new report in our Skift Research service, The State of Loyalty in Hospitality 2017.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Hotel loyalty programs have seen a lot of changes in recent times, particularly with Marriott’s acquisition of Starwood and AccorHotels’ FRHI acquisition, which brought Fairmont, Raffles, and Swissôtel under the brand; Fairmont, Raffles, and Swissôtel each continue to operate their own loyalty programs, just as they did prior to the acquisition.
Things look a bit murkier over at Marriott, which has been encouraging its guests to link their Starwood Preferred Guest
