Skift Take
Many airlines have rewritten loyalty rules in recent years to make their programs more profitable and reward the most lucrative travelers. But our data show many U.S. travelers don't want to play by those rules and aren't loyal to any airline.
Many airlines have changed their loyalty programs in recent years to make them more profitable and offer attractive incentives to their most loyal customers.
But many travelers never collect points when they fly and don't participate in airline loyalty programs, Skift learned as part of a recent survey.
Earlier this month, we asked more than 1,200 U.S. adults through Google Consumer Surveys: When you travel, do you participate in an airline loyalty program?
The results show many Americans aren't earning points. Only 16.8 percent of respondents said they always collect points when they fly.
Some 13 percent said "I sometimes but not always collect points when I fly." Th
