Skift Take
The illness reports, consistent with symptoms of norovirus, come from one Chipotle location that has since reopened. But any time this happens, however small, the news will grab headlines. Chipotle will likely be haunted by its past as long as it's around.
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.
We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech.
Bonus: We now publish C+T twice weekly.
Reports of Illness Briefly Close One Chipotle Restaurant
Q: What happens when a major restaurant chain experiences an unfortunate foodborne illness outbreak? A: It will spend the rest of its years in business recovering from the negative press. I’m referring, of course, to Chipotle, whose stock tanked this week after recent news of a Washington, D.C.-area location’s closure after several people reported getting sick after eating there. According to Jim Marsden, Chipotle’s executive director of food safety, reported symptoms are consistent with norovirus, which is not a foodborne illness and does not come from food.
Still, it seems people are on high alert after the 2015 salmonella and E. coli outbre
