Skift Take
TripAdvisor has expanded its food delivery service outside the U.S. and Canada, part of its strategy to grow non-hotel revenues. More travelers can chow on crisp-fried shrimp paste chicken comfortably in their rooms. Hotels have no choice but to say bon appetit.
Editor's Note: Skift launched a series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.
We started with regular reports several times per month from tourism hubs Beijing, Singapore and Capetown. Gateway Beijing and Gateway Singapore, for example, signify that the reporters are writing from those cities although their coverage of the business of travel will meander to other locales in their regions. Read about the series here, and check out all the stories in the series here.
Online food delivery services have increased people's appetite for eating in, including in hotel rooms, and hoteliers have little choice but to swallow the trend.
The trend's popularity is represented at TripAdvisor, which in May integrated Grubhub’s restaurant network in the U.S. and Canada into TripAdvisor's website, mobile Web and app, and most recently expanded the meal-delivery service globally with London-based Deliveroo.
TripAdvisor's newest partner claims a roster of some 20,000 restaurants and 30,000 delivery riders in 140 cities across 12 countries, including the UK, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong, and Australia.
With a familiar source like TripAdvisor, travelers may be further encouraged to dine in while previously they might have he
