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Tourism

The Rise and Fall of China Outbound Travel to South Korea

Jared Wein

Photo Credit: A tourist from China takes pictures Air China

Skift Take

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

Last week we launched the latest report in our Skift Research service, A Deep Dive Into Ctrip and the China Online Travel Market 2017. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. South Korea inbound travel from China had been flourishing as recently as early 2017 with average monthly growth in the 40-50 percent range and share of travele

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