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Meetings

Events Are Getting More Analytical to Measure Success

Dave Montali

Photo Credit: Event organizers are looking for new ways to measure the success of their events. Picture here is U.S. Senator Cory Booker speaking at the 2017 SXSW Conference.  SXSW / Hutton Supancic

Skift Take

Event organizers are looking to new metrics to measure the success of their events.

Last week we launched the latest report in our Skift Research service, The State of Conferences and Events 2017. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Preview and Buy the Full Report While events have long served as an opportunity for businesses to build awareness and engage key customers and stakeholders, increasingly a much broader range of performance metrics have been incorporated by event marketers. According to Cvent, two-thirds of meeting planners say they use event attendance as the principal metric to gauge return on investment, or ROI.

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