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Tech Adoption for Event Organizers Is Spotty

Dave Montali

Skift Take

Increasing competition in the event sector has attracted more technology companies to provide solutions for current bottlenecks.

Last week we launched the latest report in our Skift Research service, The State of Conferences and Events 2017. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Preview and Buy the Full Report A recent survey of event marketers by event management company etouches suggested that event tech is often a key pain point for organizers, with many choosing to skip the use of such tech tools altogether or minimize its role. Among the pain points identified by etouches for the pre-event phase, nearly 60 percent of respondents across all geographic locations cited targeting the right people with the right event content as a common struggle. Attendee re

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