Skift Take
The hardware and evolving software on the iPhone removed friction for travelers in immeasurable ways. It also created friction. The iPhone beckons us whenever we have an idle moment, forcing us to miss some of the things that make travel, particularly solo travel, so beautiful.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
It is hard to believe that 10 years ago, most of us were cheerily tapping away at Blackberry Curves while the more technologically adventurous were entering into the era of mobile location, with the Nokia N95, one of the first phones to have a global positioning system.
With the advent of the iPhone, format, user experience, and consumption were undoubtedly changed forever, which in turn changed the way we travel.
First, the ability to have location on your phone changed navigation and getting around a city. It is hard to believe we had to consult paper maps when today we are guid
