Skift Take
If the eyes are the windows to the soul, your face may be your ticket to your next event. Thanks to improvements in facial recognition technology, meeting and event planners have access to a whole slew of tools to make their conferences and events more interactive, engaging and secure.
High-tech software companies and event production firms are rolling out new technologies, including facial recognition and emotional measurement software, to improve event security, streamline the check-in process, and measure the attendee experience.
The goal is to do all these things while putting attendees' minds at ease when it comes to privacy concerns.
Taking the Friction Out of Event Check-In
For event planners, checking in attendees is one of the more labor- and time-intensive processes related to meetings. In an etouches survey of 239 event and meeting planners from around the globe, 42 percent said that managing the on-site registration and check-in process is the biggest pain point during an event.
Houston-based startup Zenus is one tech company that wants to alleviate that pain point. President and CEO Panos Moutafis said his facial recognition software, which launched earlier this year, speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending. It can also be helpful when managing or restricting access in areas that event planners want to
